After the meeting with lecturer this wednesday, he guide me to write my essay topic that link to our subject Multimedia design. And analyse how instagram became a success. And the way of success will give a some impact to the app designer on what to consider when designing a popular apps.
So i started to find some research on the research statement of instagram and some case study of instagram from the internet.
i found this video when i doing the research on how instagram success.
In this video,Kevin Rose ask Kevin Systrom the creator of Instagram how he created Instagram.
From this video i understand by creating an successful, we need know clearly what is our objective. and what is this app trying to solve.
For Kevin Systrom he say that Instagram focused on one “must have” use case:
Sharing beautiful photos with your friends and family. You can see this line in the instagram official website.
In the front part of the video, how Kevin Systrom talk about how he become a computer science engineer.
Instagram was initially “Burbn”, a check-in app where you could also add photos.Kevin Systrom was able to get the fund to create "burbn" and he find Mike to create it out. They launched after 8 months of private beta, and saw little engagement from customers – apart from photo sharing, which was used actively.
"Burbn" is not really an app. It is using HTML5, so people can use phone to open browser and login into website and it will pop out like a apps.
In the video, Kevin Systrom was in a trip and saw someone are using a photo app with filters and wondered why none of these apps had social functionality. And he realise that most of these apps make photo ugly. From that he and Mike Krieger starting to built a simple social photo app with just filter which is Instagram
And during that interview, Kevin Systrom show that their focus is about photo.
First filter they created is xpro2.
From the use case they split out to the 3 problem they are trying to solve.
- Making Photos Beautiful (based on their observation of filter apps)
- Allowing You To Share Them on Multiple Networks (engineering for viral growth)
- Making Uploads Go Really Quickly (making the user experience even better)
During Kevin study life he remember that the most famous photographic apps are mostly filter apps and this one the reason make him create this app.
They focus on the problem and try to create a solution that can use by everyone. Kevin Systrom also use his relationship with twitter co-founder and ask whether he want to use instagram and he get some help twitter co-founder.
In the end. Kevin Systrom they success to create this successful apps is although they are a small team of 10 people but they work hard on focus use case, and start up at a perfect timing .
He also noted that by creating instagram is like creating a database of useful (beautiful or entertainment and etc) images all around the world and show it on one platform. User have the freedom on how to use the app; it can use as an app to get information, to share image , to advertise and so on.
In the end of the interview, Kevin Systrom was asked to give advice on something he think he will fixed when he is able to go back on time, he advised that don't put your apps in the private beta too long, be confident and public it to get more feedback to improve on it.
And one thing that he think that they did great try focus on solving problem when creating an apps.
Extra information i get from the video is
Kevin Systrom studied in Stanford University
Had his 3 and half months internship with Odeo which created twitter. During the internship is when twitter are going to be launch. He also said that during the internship he get a lot of new experience that college didn't provide.
He also work in Google as the Associate Product Marketing Manager.
After he leaved Google, he starts up with Mike and create "Burbn" which became Instagram.
They focus on the problem and try to create a solution that can use by everyone. Kevin Systrom also use his relationship with twitter co-founder and ask whether he want to use instagram and he get some help twitter co-founder.
In the end. Kevin Systrom they success to create this successful apps is although they are a small team of 10 people but they work hard on focus use case, and start up at a perfect timing .
He also noted that by creating instagram is like creating a database of useful (beautiful or entertainment and etc) images all around the world and show it on one platform. User have the freedom on how to use the app; it can use as an app to get information, to share image , to advertise and so on.
In the end of the interview, Kevin Systrom was asked to give advice on something he think he will fixed when he is able to go back on time, he advised that don't put your apps in the private beta too long, be confident and public it to get more feedback to improve on it.
And one thing that he think that they did great try focus on solving problem when creating an apps.
Extra information i get from the video is
Kevin Systrom studied in Stanford University
Had his 3 and half months internship with Odeo which created twitter. During the internship is when twitter are going to be launch. He also said that during the internship he get a lot of new experience that college didn't provide.
He also work in Google as the Associate Product Marketing Manager.
After he leaved Google, he starts up with Mike and create "Burbn" which became Instagram.
Reference
YouTube. 2012. Foundation 16 // Kevin Systrom. [online] Available at: http://www.youtube.com/watch?v=nld8B9l1aRE#t=43m31 [Accessed: 2 Aug 2013].
This is a interview conduct by Kevin Rose with Kevin Systrom to discuss how Kevin Systrom success in creating instagram.
This is a interview conduct by Kevin Rose with Kevin Systrom to discuss how Kevin Systrom success in creating instagram.
Good find.
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