Let link it together with the analysis i did previous and see the connection.
1. Instagram Operated as a Nimble Start-up
2. Instagram Cashed in on the Mobile Explosion
3. Instagram's Interface Stayed Junk-Free
4. Instagram Didn't Get Creepy
5. Instagram Married Visceral, Visual Communication & Community
6. Instagram Created a Valuable New Data Set
7. Instagram Didn't Worry About Making Money
8. Instagram Embodied a Cultural Shift Toward Photo Inboxes
1. Instagram Operated as a Nimble Start-up
As we notice, Instagram is app create by a team of 13 people in San Francisco. Although during the stage of "Burbn" they use 8 month on private beta stage which is something that Mr.Systrom think that can improve, but Alicia say that it stay enough nimble to switch gears from burbn to an Iphone apps focused on photo sharing. And instead of enlarging their company force, they focus on growing the platform , and the development of the app.
2. Instagram Cashed in on the Mobile Explosion
During that time that instagram was launch in iphone is the time that camera apps and smartphone are so famous and with the perfect time and problem solving application design. Instagram was launch on Iphone as iOS app, and it successfully targeted the iphone-app user and become a hit around iphone user. From the timing and target audience is also one key that make Instagram success.
3. Instagram's Interface Stayed Junk-Free
Instagram interface designs are so user friendly and the features that included in the apps are so useful.
With the simplicity of the interface, user can easily hook up with it. The design are very clean, the icon design easily well place and easily recognize. Which make the user can concentrate on the images with the beautiful filter.
4. Instagram Didn't Get Creepy
Instead of saying instagram didn't get creepy, i think we should say that although Instagram is design as a photo sharing app. But it didn't limit user to only post,share or like the image. As the blog i post about How Kevin Systrom created Instagram , he say that instagram is like an open space, it is available to use as you wish.
5. Instagram Married Visceral, Visual Communication & Community
As Kevin Systrom had said focus on problem solving when he created the apps so user can use the apps efficiently. They focus on capturing and sharing beautiful images. Kevin Systrom said that a simple images can tell an amazing story. And with this app, people have an easy way to connect around images. By using instagram, it make the user easier to share their photo.
6. Instagram Created a Valuable New Data Set
As we all know the biggest Image data storage is from Facebook. But Instagram also has their own image storage database. When an Instagram user capture a picture, the app record a rich set of data that can be associated with a smartphone's sensors. And with the hashtag that user apply will help categories the images into a group.
7. Instagram Didn't Worry About Making Money
Instagram only focused on building its community, user base and functionality rather than worrying about how the platform was going to make money. By not chasing the dollar on focus on the platform, it was able to focus on making the app better.
After Instagram was bought over by facebook, figuring out revenue streams is now something that Facebook COO Sheryl Sandberg and her team will have to worry about.
8. Instagram Embodied a Cultural Shift Toward Photo Inboxes
With the easy access to internet of smartphones and fast connection to share images this is a thing that make Instagram achieve to embodied a cultural shift toward photo inboxes. As the future of photo-only inboxes approaches, more people use photo-sharing apps to connect with their friends, the need for more visual communication will only intensify. The idea that social interactions will increasingly become visual and mobile is attracting widespread interest.
References
Eler, A. 2012. 8 Things Instagram Did Right. [online] Available at: http://readwrite.com/2012/04/11/8-things-instagram-did-right#awesm=~odnEYC63h49I37 [Accessed: 3 Aug 2013].
This online article that written by Eler to show and the analysis of the 8 things that Instagram did right .
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