Media Culture: Instagram

For this topic i had decided to focus my essay base on Instagram and what are the impact that instagram had given to professional in the creative industry.

But before i start doing my result on the impact i start on finding what is the background for instagram! the growing status of the user

As a instagrammer, i know the instagram is photo sharing social media which are similar to facebook and twitter but instagram is focusing on using a simple image to tell the story and share the images between friend and family.
And now instagram is available with 15 seconds video.

Instagram allow the user to apply filter to their photo and or video. There are 19 filters available

Amaro
Mayfair
Rise
Valencia
Hudson
X-Pro II
Sierra
Willow
Lo-fi
Earlybird
Sutro
Toaster
Brannan
Inkwell
Walden
Hefe
Nashville
1977
Kelvin

Instagram is develop by Kevin Systrom and Mike Krieger and it was released at year 2010 only for iphone user. By due to popularity and fund the get, they decide to release another android version for all the android users in year 2012. Instagram was bought over by facebook for 1 billions in cash and stock in April 2012 and they close the deal at September 6, 2012.

Instagram is a fast, beautiful and fun way to share your life with friends and family. Due to the small image size and the variable of filters, user can easily snap and photo and apply a filter and upload with the usage phone data plan to share it to their friend and family.

Due to this, Instagrammer have grown from 5 million users in 2010 to 30 million users in April 2012.. At Feb 2013 , instagram announced that there 100 million active users.

Instagram bring out a trends which it the Hashtag. The "Weekend Hashtag Project" is a series featuring designated themes and hashtags chosen by Instagram's Community Team. Followers receive the weekend's project every Friday, and each project encourages participants to post creative photographs according to the designated theme each weekend.

Besides that user can use hashtag to categories their images so when other user search on this similar hashtag they will be able to see the image you have share. Instagrammer also available to comment and like on other people images. And after instagram was officially under facebook it is able to tag your friend in the images or video.

Beside that you also can share your instagram photo to other social network for example like facebook or twitter and you can also locate where you took this image.

Follow is = to add friend in facebook. but follow no need to get approved from the friend. If you follow a person you are able to see the images that the person upload every time. But something some user will private their profile to limited the follower and secure their images.

Due to the simple interface and interaction it help attract a lot user beside that a lot of celebrities, fashion branding or company use instagram as way platform to advertise and update their fans or their follower.

Award

The runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies in January 2011
May 2011, Fast Company listed CEO Kevin Systrom at number 66 in the "The 100 Most Creative People in Business in 2011".
June 2011, Inc. included co-founders Systrom and Krieger in its 2011 "30 Under 30" list.
Instagram won "Best Locally Made App" in the SF Weekly Web Awards in September 2011.
7x7Magazine's September 2011 issue featured Systrom and Krieger on the cover of their “The Hot 20 2011” issue.
December 2011, Apple Inc. named Instagram "App of the Year" for 2011.

References

"Congratulations Crunchies Winners!". TechCrunch.AOL. January 25, 2011. Retrieved October 4, 2011.